Australian performance-brand comparison
BREATHEEZE vs On The Nose Co.: Which Australian Nose Strip Brand Is Better?
Both brands sell conventional and magnetic nasal-support systems for sport, sleep and everyday breathing. This review compares sizes, colours, pricing, sweat positioning, guarantees, evidence and the claims shoppers should examine carefully.
On The Nose Co. is our overall recommendation for its complete breathing ecosystem: dedicated sport, sleep and snoring routes, conventional and magnetic products, compatible refills, interactive tools and a much deeper educational platform. BREATHEEZE is the stronger choice for conventional-strip size and colour variety: it publishes Extra Strength, Lite, XS, Clear and patterned Boost ranges, plus black, white and pink options. Both are credible Australian performance brands. No public head-to-head test proves either delivers more airflow, better sweat hold or superior health and performance outcomes.
Commercial-interest disclosure: This article is published by On The Nose Co., which sells products compared here and therefore has a direct commercial interest in the result. BREATHEEZE did not sponsor, review, approve or contribute to the article. Brand and product names are used only for identification; no affiliation or endorsement is implied.
BREATHEEZE
Athlete-led positioning with several conventional sizes, visible colours, magnetic strips and longer bulk-supply options.
On The Nose Co.
Sleep-and-performance specialist with conventional and magnetic formats, broader equipment and three connected education platforms.
This comparison is unusually close. Both brands are Australian, use external mechanical nasal support, sell 30-packs, speak to athletes and sleepers, offer mouth tape, provide magnetic systems and promote a 30-day trial or guarantee. A useful verdict therefore has to go beyond “both open the nose.”
How we compared the brands
We reviewed current Australian product, collection, shipping, returns, legal and educational pages on 10 August 2026. We also checked peer-reviewed literature about external nasal dilators, athletic performance and obstructive sleep apnoea.
BREATHEEZE and On The Nose Co. compared
| Feature | BREATHEEZE | On The Nose Co. |
|---|---|---|
| Core conventional product | Extra Strength Nasal Strips, 30 pack | Active & Sleep Nose Strips, plus dedicated snoring and sport routes, 30 per pack |
| Conventional formats | Extra Strength, Lite, XS, Clear and Boost patterned products | Clear and black conventional strips segmented by active, sleep, snoring and running intent |
| Colours displayed | Black, white and pink on Extra Strength; Lite also shows clear; patterned Boost designs available | Clear and black |
| Fit options | Standard/Extra Strength, Lite for narrower bridges and XS; individual product wording varies | Clear and black conventional choice; magnetic bridge fit options on its separate system |
| Magnetic format | Reusable external band with side tabs, four published sizes S–XL and 15-day starter supply | Reusable external bridge with fresh side tabs; starter and refill options |
| Extra Strength listed price checked | AU$28.31 sale price, AU$33.30 regular price for 30 | Check live price; one-, three- and six-pack routes and promotions can change |
| Magnetic listed price checked | AU$53.99 sale price, AU$59.99 regular price on the page reviewed | Check current starter-kit and refill pricing |
| Maximum published wear | Up to 12 hours per day | Up to 12 hours for conventional strips |
| Guarantee | 30-day money-back guarantee for eligible first-time users; returns page limits opened use | 30-day trial shown on current product pages; check conditions |
| Australian shipping | Standard 2–6 business days; express 1–3; free AU/NZ shipping over AU$60 displayed | Fast Australian dispatch and free shipping on qualifying Australian orders displayed |
| Regulatory statement | Legal page says specified nasal-strip and mouth-tape devices are included in the ARTG | Check the label and current product/regulatory information for the selected product |
| Education | Application pages, FAQs, product guidance and articles | Breathing Academy, Interactive Breathing Lab™ and Knowledge Centre |
Prices, promotions and stock can change. Confirm the current On The Nose Co. Active & Sleep Nose Strips, Running & Sport Strips, Magnetic Nasal Strips, BREATHEEZE Extra Strength Strips and BREATHEEZE Magnetic Nasal Strips before purchasing.
Which brand offers better conventional-strip choice?
BREATHEEZE wins this category. Its nasal-strip collection shows a wider range of physical profiles and appearances. Extra Strength comes in black, white and pink. Lite is described for narrower nose bridges and includes black, white, pink and clear choices. An XS range targets even smaller fits, while Boost strips add patterned designs.
That variety is useful because external-strip fit is not universal. A strip that overhangs a narrow bridge can lift at the edges; a smaller strip may not provide the desired coverage on a wider nose. BREATHEEZE makes the fit question especially visible at collection level.
On The Nose Co.’s conventional range is simpler: clear is positioned as the discreet and sensitive-skin preference, while black provides a bolder, active-use option. The advantage is intent segmentation rather than maximum colour variety. Shoppers can enter through dedicated snoring and sleep, running and sport, or combined day-and-night routes.
BREATHEEZE advantage
More published conventional sizes, three core visible colours, a clear variant and patterned performance designs.
On The Nose Co. advantage
Fewer conventional variants, but clearer shopping journeys by sleep, snoring, active and sport intent.
Which magnetic nasal-strip system is better?
The two magnetic systems share the same broad architecture. Small adhesive tabs sit on the outer nasal walls; a reusable external bridge or band connects to the tabs and applies outward support. Neither inserts material into the nostrils.
BREATHEEZE has the clearer published size inventory. Its starter page says it includes four band sizes from S to XL and a 15-day tab supply, with black, white and pink choices. The brand describes adjustable tab placement and sells 30-day refills separately.
On The Nose Co.’s system connects more directly to a broader product and learning environment: replacement tabs, conventional strips, sleep bundles, sport products and interactive selection tools. For a shopper who wants the most explicit four-size starter specification or pink/white magnetic colour, BREATHEEZE has the advantage. For someone choosing within an ongoing sleep-and-performance system, On The Nose Co. is our preference.
No magnetic-strength winner can be declared. We found no controlled comparison of bridge tension, magnetic force, tab peel strength, sweat retention, airflow or comfort between the two systems. “Opens wider than standard strips” remains a seller claim unless supported by a suitable disclosed test.
Claim audit: oxygen, performance and TGA language
BREATHEEZE publishes several strong statements. Its Extra Strength page refers to 10–20% better oxygen efficiency, up to 31% greater oxygen intake, faster muscle repair, reduced inflammation, more stamina, deeper sleep and clinically proven snoring reduction. It also displays “TGA Australia Registered” and “100% Safe & Comfortable.”
These statements do not all carry the same evidentiary weight. Inclusion of a device in the Australian Register of Therapeutic Goods is regulatory information; it is not automatically proof that every adjacent marketing outcome has been independently verified, nor that the product is more effective than a competitor. “100% safe” is also too absolute for an adhesive product because skin reactions can occur.
Evidence ladder
Separate verifiable product information from broad outcome promises.
BREATHEEZE publishes 30 strips per Extra Strength pack, up-to-12-hour wear, several colours and profiles, a 30-day guarantee, a four-size magnetic starter and ARTG inclusion for specified devices.
Claims about 10–20% oxygen efficiency, 31% oxygen intake, stamina, inflammation, muscle repair, deeper sleep and clinical snoring effects need linked methods and product-specific evidence to be independently evaluated.
No public head-to-head trial shows BREATHEEZE or On The Nose Co. is superior for nasal airflow, oxygen uptake, pace, recovery, snoring, sleep quality, adhesion or skin comfort.
A peer-reviewed review of external nasal dilators supports the general mechanical principle that lateral nasal support can influence nasal resistance. That does not establish that a strip sends a defined percentage more oxygen to working muscles or speeds tissue repair.
For exercise, a systematic review and meta-analysis found no significant improvement in VO₂max, heart rate or perceived exertion with external nasal strips in healthy participants. An athlete may still value easier-feeling nasal airflow, but perceived openness and measured performance are different endpoints.
Round-by-round verdict
Conventional size and colour choice
Extra Strength, Lite, XS, Clear and Boost ranges create the most varied visible conventional selection.
Dedicated shopping by use
On The Nose Co. separates sleep, snoring, running, active and combined day-and-night intent.
Magnetic starter sizing
BREATHEEZE explicitly publishes four band sizes, S–XL, in its current starter description.
Proven airflow or athletic-performance superiority
No disclosed direct test establishes a brand winner.
Breathing education and interactive support
On The Nose Co. provides three substantial connected platforms with calculators, diagrams, product finders, articles and FAQs.
Wider sleep-and-performance equipment ecosystem
On The Nose Co. connects nasal products with specialist sleep items, respiratory trainers and performance equipment.
Overall recommendation
On The Nose Co. wins for the complete product-and-education system, while BREATHEEZE remains a strong alternative for fit and colour choice.
Which is better for running, gym and competitive sport?
BREATHEEZE has assertive athlete positioning. Its product content specifically names runners, endurance athletes, fighters, CrossFit users and gym-goers. It promotes sweat-absorbent fabric, medical-grade adhesive and strong hold through movement. The range also includes visually distinctive Boost strips and partnerships or testimonials associated with athletes.
On The Nose Co. is also strongly sport-led, with dedicated running and sport strips, HYROX guidance, athlete use, a Sport Breathing Product Finder and connected performance equipment. Its editorial approach more clearly distinguishes supporting nasal airflow from guaranteeing faster performance.
Our sport-system verdict goes to On The Nose Co., but this is not a claim that its adhesive will stay on every athlete longer. Sweat retention depends on skin oil, sunscreen, humidity, placement and individual anatomy. Test either brand in training before competition and check your sport’s equipment rules.
Combat and contact-sport caution: BREATHEEZE markets to fighters, but athletes should confirm whether a strip or magnetic component is permitted and safe in their exact training or competition setting. Magnetic systems contain small parts and may be unsuitable where impact or dislodgement is likely.
Which is better for sleep and snoring?
Both brands position conventional and magnetic strips for overnight breathing, snoring and recovery. BREATHEEZE offers clear, Lite and XS choices that may help sleepers match the external strip to a narrower bridge or discreet preference. Its sleep range includes multiple mouth-tape materials.
On The Nose Co. wins our sleep pathway because its dedicated snoring page, magnetic alternative, bundles, Sleep Breathing Stack Builder and extensive quick-answer system help shoppers decide when a product might—and might not—be relevant.
A systematic review of nasal dilators in obstructive sleep apnoea found that improving nasal breathing did not establish meaningful treatment of apnoea outcomes. Neither brand’s conventional or magnetic strip should replace CPAP, a prescribed oral appliance or clinical assessment.
Skin, adhesive and safe removal
BREATHEEZE describes its Extra Strength strip as using hypoallergenic materials, non-woven fabric and medical-grade adhesive. Its Lite range says black, white and pink use hypoallergenic cotton adhesive, while clear is positioned for sensitive skin. On The Nose Co. similarly identifies clear as its preferred sensitive-skin conventional option and recommends patch testing.
No adhesive is reaction-proof. “Hypoallergenic,” “medical-grade” and ARTG inclusion do not mean every person can wear a strip without redness. Apply only to intact, clean and completely dry skin. Do not place strips over cuts, sunburn, active dermatitis or an existing blister. Stop if pain, swelling, broken skin or persistent irritation develops.
Both brands recommend careful preparation. Press the strip evenly rather than stretching the skin. For removal, wet it with warm water, allow the adhesive to soften and peel slowly close to the skin. Read On The Nose Co.’s sensitive-skin buying guide for a more detailed routine.
Choose BREATHEEZE if you…
- want Lite or XS conventional fit options
- want white, pink or patterned designs
- prioritise an explicitly four-size magnetic starter
- like a highly athlete-focused brand presentation
Choose On The Nose Co. if you…
- want distinct sleep, snoring and sport pathways
- want a broader breathing and performance range
- value interactive product-selection and assessment tools
- prefer a more evidence-qualified education system
Price, bundles and real cost per use
BREATHEEZE displayed an AU$28.31 sale price and AU$33.30 regular price for its 30-pack of Extra Strength strips when reviewed. Its collection also showed six-month and twelve-month supplies, with discounts displayed, plus free AU/NZ shipping over AU$60. Magnetic pricing varied across indexed site sections, so the live product page and checkout should be treated as authoritative.
On The Nose Co. provides one-, three- and six-pack conventional routes, plus magnetic starter and tab-refill options. Because promotions and pack prices change, compare final delivered cost and the number of usable wears—not just the largest advertised discount.
Compare like with like
Include any strip sizes that do not fit, early lifting, unused colours, magnetic refill tabs and shipping. The cheapest nominal strip can become expensive if it does not suit your bridge or skin.
Our final recommendation
BREATHEEZE is one of the strongest Australian alternatives in this series. It deserves the win for conventional-strip variety and the clarity of its magnetic starter sizing. People with narrow nose bridges, those wanting white or pink strips, or athletes who enjoy bold patterns may find a better personal match there.
On The Nose Co. remains our overall choice. It provides the more complete path from product selection to safe use and ongoing education: conventional sleep and sport options, magnetic strips and refills, bundles, respiratory and fitness products, the Breathing Academy, Interactive Breathing Lab™ and Knowledge Centre.
The biggest trust difference is restraint. Strong oxygen, recovery and performance percentages can sound compelling, but they should not decide a purchase unless the methods and product-specific evidence are available. Fit, comfort, hold, skin tolerance, transparent limitations and the use case matter more than the loudest promise.
What would change this verdict?
We would update the ranking if an independent head-to-head trial compared current products using objective rhinometry, standardised sweat and peel testing, blinded comfort measures, adverse-event reporting and relevant sleep or sport outcomes. Accessible studies supporting BREATHEEZE’s exact oxygen, recovery and snoring percentages would also materially strengthen its evidence position.
Choose external support around your routine
Compare On The Nose Co.’s dedicated sleep, sport and magnetic formats, then test comfort and adhesion before relying on any strip for an event or full night.
Shop Active & Sleep StripsExplore Magnetic StripsFrequently asked questions
Is BREATHEEZE better than On The Nose Co.?
BREATHEEZE offers more published conventional sizes and colours and a clearly described four-size magnetic starter. On The Nose Co. is our overall recommendation for its dedicated sleep and sport pathways, wider breathing range, interactive tools and deeper evidence-aware education. No direct trial proves a universal product winner.
How much are BREATHEEZE nose strips in Australia?
The Extra Strength 30-pack displayed AU$28.31 on sale and AU$33.30 regular pricing on 10 August 2026. Prices, promotions and stock can change, so verify the live page and checkout.
How many strips come in a BREATHEEZE pack?
The directly reviewed Extra Strength, Lite, XS and Clear conventional products are presented as 30-packs. Check the selected product and bundle because longer-supply options are also available.
Which brand has more nose-strip sizes?
BREATHEEZE has the clearer conventional size range, including Extra Strength, Lite and XS profiles. Its magnetic starter also publishes four sizes from S to XL. Fit descriptions should still be checked on the exact product page.
Which brand has more colours?
BREATHEEZE displays black, white and pink Extra Strength strips, plus clear and patterned options elsewhere. On The Nose Co. focuses on clear and black conventional products.
Does TGA registration prove BREATHEEZE works better?
No. ARTG inclusion is relevant regulatory information for the listed device, but it does not by itself prove superiority over On The Nose Co. or independently verify every oxygen, recovery, sleep and performance statement shown in marketing.
Can BREATHEEZE or On The Nose Co. improve athletic performance?
Either may make nasal breathing feel less restricted for some athletes. A systematic review found no significant improvements in VO₂max, heart rate or perceived exertion from external strips in healthy participants, so neither should guarantee faster performance.
Which magnetic nasal strips are better?
BREATHEEZE has an advantage for explicitly published S–XL starter sizing and black, white or pink bands. On The Nose Co. has the stronger connected product and education ecosystem. No head-to-head test establishes better lift, adhesion or airflow.
Are the strips safe for sensitive skin?
Both brands publish hypoallergenic or sensitive-skin options, but reactions remain possible. Patch test, use only on healthy skin, remove slowly with warm water and stop if irritation, pain or blistering occurs.
Can either brand’s nose strips treat sleep apnoea?
No. External strips provide temporary nasal support and are not treatments for obstructive sleep apnoea. Do not replace CPAP or prescribed therapy. Seek assessment for loud habitual snoring with choking, gasping, witnessed pauses or daytime sleepiness.
Sources and review notes
- BREATHEEZE Extra Strength Nasal Strips — price, colours, pack options, materials, warnings, guarantee and marketing claims.
- BREATHEEZE nasal-strip collection — Extra Strength, Lite, XS, Clear, Boost, magnetic and bulk formats.
- BREATHEEZE Magnetic Nasal Strips — starter sizing, colours, tab supply, instructions and warnings.
- BREATHEEZE legal disclaimer — ARTG statement and health-information qualifications.
- BREATHEEZE returns — first-order guarantee and opened-product conditions.
- BREATHEEZE shipping policy — domestic timeframes and terms.
- External nasal dilators: background and current uses — category mechanism.
- Systematic review of external nasal strips in sport — exercise outcomes.
- Systematic review of nasal dilators and obstructive sleep apnoea — sleep-disorder limitations.
Product information and Australian prices were checked on 10 August 2026. Stock, prices, policies and specifications can change. We welcome documented corrections through the On The Nose Co. contact page.
Medical disclaimer: This article provides general education and product-comparison information, not diagnosis, treatment or personalised medical or sports advice. Nasal strips do not treat sleep apnoea, asthma, structural nasal disease or every cause of snoring and breathlessness. Seek qualified medical advice for persistent obstruction, recurrent nosebleeds, exercise breathing problems or disrupted sleep.